Privacy Policy

Last Updated: January 3, 2026

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or make a purchase from our Tokyo-based online store.

Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

Name
Email address
Shipping address
Billing address
Payment information (processed securely through our payment provider)
Phone number (if provided)

Automatically Collected Information

When you visit our website, we automatically collect:

Browser type and version
IP address
Time zone and location
Cookie data
Pages visited and time spent on pages
Referring website

How We Use Your Information

We use your personal information to:

Process and fulfill your orders
Communicate with you about your orders
Send shipping confirmations and tracking information
Respond to your inquiries and provide customer support
Send marketing communications (with your consent)
Improve our website and services
Prevent fraud and ensure security
Comply with legal obligations

Sharing Your Information

We do not sell your personal information. We may share your information with:

Service Providers: Shipping companies, payment processors, email service providers who help us operate our business
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, sale, or acquisition

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Secure SSL encryption for data transmission
Secure payment processing through trusted providers
Limited access to personal information
Regular security assessments

Your Rights

You have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt-out of marketing communications
Object to processing of your information
Request data portability

To exercise these rights, please contact us using the information provided below.

Cookies

We use cookies to:

Keep you signed in
Remember your preferences
Understand how you use our website
Improve your shopping experience

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

Marketing Communications

With your consent, we may send you:

Product updates and new arrivals
Special offers and promotions
Beauty tips and J-Beauty education
Newsletter content

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

International Data Transfers

We operate from Tokyo, Japan. Your information may be transferred to and processed in Japan or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.

Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal obligations
Resolve disputes
Enforce our agreements

Children's Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date.